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What Do Investors Want?


1)People: Investors invest in management – not just ideas. It is very important to show your knowledge, passion and dedication to your business.

2)Customers: It is important to understand the needs of your customers and to articulate this market strategy within your business plan.

3)Investor Ready Business Plan: Venture Capital and Angel investors will want to review your business plan prior to meeting with you and making an investment decision.

What is an Investor Ready Business Plan?
- The problem you are solving (why is your company's product / service NEEDED)
- Your sustainable competitive advantage (why you will SUCCEED where others have failed)
- Your barriers to entry (how will you prevent COMPETITORS from taking your customers)
- The true market opportunity (how many CUSTOMERS can you reach)



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